From Library Journal's John N. Berry III's "Skills Librarian Need to Survive: Learn to Write."
1) Delete the first two paragraphs of an essay to see if a better beginning has been discovered.
2) Do the same for the conclusion of the essay.
3) Avoid rhetorical questions.
4) Avoid words ending in "ly.
Writing skills are needed more than ever, John Berry explains in "Blatantberry" because it will take "powerful prose" to prove that libraries are not obsolete.