Instead, he urges employees to become linchpins--someone who brings something valuable and indispensable to the workplace. The employees which he also calls "artists" will be the the ones who will shape the future.
Linchpins take an ordinary job and become innovators.
Godwin names several well-known linchpins: Steve Jobs of Apple, Jeff Bezos of Amazon, Richard Branson of Virgin.com but he also lists less well known ones, Anne Jackson Miller at flowerdust.net, Keith Johnson, a buyer at Anthropologie.
He explains why being good at what you do is not enough anymore. What employers need to be is more employees like Jay Parkinson, a medical innovator, Sasha Dichter, or Louis Monier who innovated their respective fields.
Though this is an older book, published in 2011. it's well worth reviewing at this time when many jobs are being replaced by automation.
