The Big Door Prize by M.O. Walsh

 

In a novel that's sweetness served up with a side of realism, Walsh explores a small town's inhabitants desire to live the best version of themselves. When a simply plywood cubicle with the word DNAMIX shows up at Johnson's grocery story, it causes the good people of Deerfield to behave in outlandish ways.

The machine, which does a quick DNA scan, determines if an individual has lived up to his or her potential. Ordinary townspeople suddenly decide they are meant to be puppeteers, Olympic champions, magicians, or members of royalty.

The townspeople's gullibility infuriates Douglas Hubbard who feels the machine spits out random occupations. He is flabbergasted and irked to learn that his readout is spot-on. Even though Douglas wants a more exciting life, that of trombone player, the machine tells Douglas his life station is "teacher."

Douglas has been a teacher for years and it leaves him depleted and exhausted. Every day that he teaches feels like eight days instead of one. Naturally, he is irked to find he is the only person in town given such a prosaic life station.

Most of the characters are humorous and endearing. Pat, Deerfield High's principal, refuses to swear yet she uses nonsense words that sound suspiciously like swear words. Tipsy is the town's only cab driver. He drives constantly, taking no money for fares, because it helps him keep a promise he has made to himself.

Father Pete is a good man even if he takes a drink now and then. The mayor nearly abandons his mayoral duties after getting his DNAMIX readout of "cowboy."

Mixed in with the humor, however, is an unfolding mystery. What happened to the mayor's son, Toby? Did he die from a DUI accident or was it something even more sinister? Beneath the amusing stories about Deerfield eccentrics, there is a darker story of the mistreatment of a young woman and the unquenched desire for revenge.

PBS' The Gene Doctors a New Era of Medicine.

This PBS film introduces viewers to a new world of therapies that may help anyone who has an incurable genetic disorder. Scientists are using viruses, messenger DNA, and CRISPR to treat disease at its root level, the genetic mutation that causes disease. 

Research scientists--Dr. Jean Bennet, Dr. Edwin Stone, Dr. Jennifer Doudna, and Dr. Eric Green--make appearances in the film. Viewers also hear from the patients whose lives are directly affected by their research.

Book Review: How I Build This by Guy Raz

 

Business podcaster and journalist, Guy Raz, offers insights on how many innovative companies got started in How I Built This. Raz summarizes key takeaways from his podcast where he interviews founders.

Even though no two stories are alike, there are some similarities. In his estimation, entrepreneurs are open to the call. Some businesses were a direct response to an unmet need. Carol’s Daughter, FUBU, Walker & Co. met the needs of an ethnic demographic. Other companies thrived when their business model tweaks the industry: Airbnb, the Knot, Stitch, Rent the Runway, Canva, Warby Parker.

Entrepreneurs face many obstacles which Raz eloquently describes in Part 2. Some companies are noted for how well they have recovered from setbacks e.g. Jeni’s Splendid ice creams. Others are notable for how well they have pivoted into new niches: Stacy’s Pita Chips, Angie’s Boomchickapop, Slack, Twitch.

Even after companies have succeeded, founders must decide whether to sell or to maintain creative control. Neither decision is right or wrong; it just depends on what the founder’s goals may be.

While there are many success stories, there are a few cautionary tales: Dippin Dots and American Apparel.

How I built This is great for those who want to dip their feet into the entrepreneurial waters. While it offers many tips from the world’s foremost startups, its an enjoyable and engaging read.