Some people are paying more than $2,000 to see the event in person.
Others are watching on TV and maybe buying a memorable item. Even CVS has FIFA World Cup items for sale, including FIFA turnover chains.
Developed by Manny Diaz of the Miami Hurricanes' defense team, the turnover chain was designed to boost morale.
The chain is now widely used in other sports to award standout defensive plays.
The 2026 FIFA is a historical event because for the first time there will be 48 teams instead of 32.
The games will be hosted in 16 cities across North America.
For more information, choose FIFA World Cup: The Official Guide.